Interlinking Opportunity Analysis: Goals & How To
One of the key signals for search engines to understand intent and meaning for various website pages is links. As such a website audit should always include a full interlinking…
SEO Considerations for Disavowing Backlinks
Creating a disavow and/or identifying spam in SEO has a lot of considerations, and is especially complex for sites with lots of backlinks. The process can be alleviated by using…
Website Migration: Commonly Disregarded Metrics & Complete SEO Tracking Template
Even for the most experienced engineers, designers and marketers, a website migration can be a major undertaking. It costs time and resources, and is a major stressor to teams…
Managing Adversity and Trends in SEO Marketing During The Covid-19 Pandemic
The latest coronavirus (covid-19) pandemic is an unprecedented event for marketers and search engines alike. The keyword itself has reached almost 4 million searches monthly, and Google has even gone…
How to Write for SEO; Don’t.
It’s hard looking at tutorials and whitepapers on writing for SEO. Some are decorative and thoughtful, but most are dry, rigid and even misleading. Writing for SEO is an art;…
The Complexity of Link Building and Gamification of SEO: Magic the Gathering of Backlinks
Never would I thought I’d say this, but about a week ago I sat down to play my first game of Magic the Gathering. If you knew me, you’d know…